Vice President of Sales & Marketing
Carol is a 33-year veteran of the coin laundry business and widely recognized as the leading female salesperson in the country. She began her career in 1983 at Reliable Sales Inc., the Maytag Distributor/Route Operator, as a credit/finance manager. After obtaining her real estate license in 1986, Carol made the successful transition to coin laundry sales.
In 1990, Carol joined PWS Inc., the Speed Queen Distributor for California. The following year, the CLA trade publication The Journal, featured Carol in a two-page profile, hailing her as the coin laundry’s “first woman salesperson”
In 1993, Carol was singled out for outstanding sales of new stores. Additionally, she was winner of the President’s Club Award in 2001, 2002 and 2004 in recognition for exceeding annual sales quotas.
Carol was instrumental in putting together an acquisition of a major chain of coin laundries that PWS obtained and then successfully helped in the sales and marketing of those stores.
Carol and her husband, Elite Business Investment’s President, have owned and operated coin laundries since 1993.